Established in 1835, Griff originally specialised in chain manufacturing before pivoting to become the UK’s leading manufacturer of Wear Parts for machinery used in the Root Crop Harvesting Industry. With a dominant share of the UK market and a market-leading product, the company’s growth has been limited by a lack of sales and marketing activity. Operating in a highly niche sector with only a handful of global competitors, Griff remained largely unknown to major European customers despite the strength of its offering. The company was suffering from high customer concentration risk and seasonality which caused problems with cashflow and production planning.